HowBottle x VeBetterDAO Sustainability Campaign Proposal

[HowBottle]

Dear VeBetterDAO (VBD) Community,

We’re incredibly excited and honored to bring this proposal to the VBD community—a group that is forward-thinking, vibrant, and action-oriented. Your collective commitment to building a more sustainable and decentralized world truly inspires us.

At HowBottle, we believe sustainability isn’t just a goal—it’s a way of life. That’s why we see deep alignment between our mission and VBD’s values: transparency, environmental accountability, and community-powered impact.

Together, we have a unique opportunity to turn everyday actions—like recycling, choosing better products, and supporting conscious brands—into real, measurable environmental outcomes powered by blockchain.

Let’s co-create a campaign that not only celebrates Earth Month but sets a new benchmark for circular economy collaboration in Web3.

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About HowBottle

HowBottle is a certified B Corp and sustainable lifestyle brand committed to a circular economy. We turn post-consumer plastic bottles and discarded fishing nets into stylish, durable everyday essentials such as bags, hats, and accessories.

In partnership with VeCarbon and Reo-Eco, we lead in sustainable traceability through blockchain and DNA marker technologies, continuously enhancing the bottle-to-yarn process.

As of October 2024, we’ve achieved:

• Recycled 1.4 million+ plastic bottles
• Recycled 368,000+ sq ft of fishing nets
• Reduced 107,000+ lb. of CO₂ emissions
• Saved 119,000+ lb. of fossil fuel

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Campaign Overview

Campaign Name

Recycle & Upcycle: HowBottle X VeBetterDAO Earth Month Initiative

Objectives

• Promote sustainability, recycling, and the circular economy
• Engage the VeChain community
• Demonstrate tangible sustainability outcomes
• Incentivize participation via B3TR token rewards and exclusive merchandise

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Community Justification & Benefits

• Establishes a precedent for future campaign-based DAO proposals
• Promotes VBD visibility through measurable environmental action
• Leverages collaboration with dApps for transparent, blockchain-based impact

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Campaign Structure & Roadmap

Phase 1: Referral & Cashback Initiative

Key Activities

• Launch exclusive referral code for VeChain/VBD users
• Offer special discount on HowBottle products
• Cashback in B3TR tokens
• Users submit VeWorld wallet address in order comments
• Manual token distribution by HowBottle
• Co-promote via HowBottle + VeBetterDAO channels

Token Allocation

Item	Amount (B3TR)	Description
Cashback Rewards	422,000	422 tokens per order × 1,000 orders
Ops Support	28,000	Campaign setup, site integration, logistics

Each wallet address eligible for only one reward to ensure fairness

Deliverables

• Custom referral code system
• Social campaign visuals (logo + assets)
• Manual verification & token distribution

KPI

Phase 2 will unlock when Phase 1 hits 1,000 orders

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Phase 2: Custom Merch Drop (Conditional)

Trigger: Reach 1,000+ verified orders in Phase 1

Concepts

• VeSurprise Box: Airdrop upcycled zero-waste accessories
• NFT Utilities: Discounts, early access, staking benefits
• Co-branded releases with VBD dApps:
  • MugShot: Sustainable cup straps
  • Cleanify: Bags made from trash collected during clean-ups
  • Greencart: Eco-friendly grocery bags
• Accept $B3TR token payments on Howbottle.co
• Gamified loyalty system to track and reward eco-behaviors

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Timeline & Milestones

Month	Activities
Prep	Proposal submission, community vote, finalize campaign design + NFT minting prep
Phase 1	Launch referral campaign, begin B3TR cashback process
Phase 2a (Conditional)	Begin merch production, NFT distribution, fulfill orders

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Budget Breakdown

Funding Request: 450,000 B3TR Tokens (Phase 1 only)

Item	Token Cost	Description
Cashback Rewards	422,000 B3TR	422 tokens × 1,000 orders
Operational Support	28,000 B3TR	Website integration, logistics, manual processing

Phase 2 funding to be proposed separately based on performance and feedback.

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Let us build something meaningful—where plastic bottles find new life, the blockchain ensures trust, and our communities grow greener, stronger, and more inspired—together.

[mrwhittleman]

Hello HowBottle! Thanks for the proposal.

As a VeFam community member, I find it a big ask to ask for unlocking B3TR tokens from the treasury from an organization that most people haven’t heard about until right now! We don’t know who you are, and your social account wasn’t started until just this month. I would encourage you to make yourself more known among the VeFam community before asking members to unlock treasury tokens for your business. Maybe join a Vibing with VeChain Space or a Foundation Space to introduce yourself and your mission and your proposal and allow VeFam members to ask questions? Thanks!

[chudnufski]

I would like to second what mrwhittleman has said.

You are asking for the ecosystem to unlock a significant amount of B3TR from the treasury for a buy back of your products. If you are going to be giving back 422 tokens per order that is around 42$ per order. Online some of your products are only worth 40$. This would mean that the DAO treasury would be paying to give people free products off your website, at least for the first 1000 orders.

Now the big thing people are wondering is how does this benefit the ecosystem. What will you provide to the DAO to help grow it. Right now from the presentation and lack of communication with the Voters of the DAO it looks like its a liquidity extraction to help your business give away free products while the DAO pays for it.

I would love to learn more about your company and would love to get a better understand of how this benefits the DAO and the ecosystem. It would be wise to show up to a few twitter spaces and make yourself known so that way people can ask questions and get an understanding of what they will be voting for. Connor Boundy and PaullyTV host great spaces and would be wise to reach out and set up a time to talk to everyone.

[Whitelighting]

Agreed with Mr whittleman. Not a huge ask for you to join a vibing with Vechain space on x or some other form of group q&a for us to figure out who you are before we put forward the huge amount to pass your proposal. We have had multiple apps come through now and receive some dao funds for their projects that aren’t event present anymore and we don’t want to keep handing out funds to every app that doesn’t plan on staying or have a real path. I wish you luck on your journey!

[HowBottle]

Hi MrWhittleman, thank you for the thoughtful feedback!

We totally understand your concerns and would love to briefly introduce ourselves.

1. About us

HowBottle is a certified B Corp from China, focused on turning plastic waste into meaningful products. We’ve collaborated with Apple, Corona, and others on sustainability projects.

Until recently, we operated mainly in China, which is why our X and international presence are new—we’re just starting to expand globally and engage with communities like VeFam.

2. How we can contribute

The VeChain community has done great work—like cleanups and sustainability advocacy. What we bring is the “last mile”: transforming collected waste into low-carbon, traceable, upcycled products.

This helps reduce plastic, gives waste a second life, and supports the circular economy in a tangible way.

Our proposed rewards are meant to encourage real participation and sustainable behavior, but we’re open to adjustments based on community input.

[HowBottle]

Hi chudnufski, thanks for the feedback!

1. About us

HowBottle is a certified B Corp from China, turning plastic waste into meaningful, low-carbon products. We’ve worked with Apple, Corona, etc. We’re new to global markets.

2. Why this matters for the ecosystem

VeChain has done amazing work in cleanups and awareness. We add the “last mile”: turning waste into traceable, recycled products, helping reduce plastic and closing the loop.

We’d love to join a Space to introduce ourselves and answer questions. Thanks again for the feedback and opportunity!

[HowBottle]

Hi Whitelighting, really appreciate your candid feedback!

We’re new to VeFam, but not new to sustainability. HowBottle is a certified B Corp with years of experience turning plastic waste into meaningful products. We’ve worked with Apple, Corona…, and are now expanding globally—with the VeChain community as an ideal partner.

We’re here for the long term and welcome the chance to build trust. We’re actively listening to your feedback and will join community conversation or Q&A session soon to introduce ourselves and answer any questions.

Thanks again for your thoughts!

[HowBottle]

The proposed reward is per order, not per product. We offer free shipping for orders over $99, and most items are priced between $40–$100. The token reward is meant to encourage people to explore sustainable, recycled products.

We’re also happy to adjust the plan based on community feedback.
Feel free to share any thoughts or suggestions—always open to learning from you all!

[Whitelighting]

Is it possible for you to give us information on why you feel you need a proposal with a huge amount given upfront instead of a traditional grant that many others have asked and received? I don’t see a need for an already “well established company” to take $60,000 to start operations with the community without any milestones needing to be met.

[MekaWonder]

HowBottle wants to build a circular economy—turning recycled materials into bags, merch, and NFTs for utility and discount benefits. It’s bold. It’s aligned with our ethos.

But the mechanism is wrong‼️
Massive holes. Confused delivery. And it risks failing both sides.

There’s no mutual incentive yet. No staking utility. No revenue loop. No real proof this benefits $B3TR holders, just an upfront 450K B3TR ask.

DAO contributors show up every week. Builders are grinding. Proposals like this cannot undercut that effort with handouts.

So how could this actually work?

We need a dedicated Brand Accelerator Pool inside VeBetterDAO—a structured framework for onboarding real-world brands while protecting the treasury and community values.

There are nearly 32 million B3TR in the DAO treasury (~$3.8M USD). The DAO could vote to allocate a portion toward a Brand Accelerator Pool. That pool isn’t tied to any one brand. It’s just funding the program.

Then, brands apply. They must submit proposals and be voted in—based on alignment, roadmap, and potential impact.

If accepted, they gain support from the pool through milestone-based unlocks—not handouts. In return, they commit to B3TR-native utility like staking perks, discounts, buybacks, and more.

It’s a win-win model: brands get exposure and trust from our ecosystem, and DAO voters gain control and upside from real-world growth.

[HowBottle]

Thanks for the thoughtful and constructive feedback

We agree—this needs to be a win-win model. We’re here not just to seek support, but to co-create long-term value with the VeFam. Our intention was never to request “handouts,” but to explore how real-world circular economy efforts can integrate meaningfully into the $B3TR ecosystem.

We love the idea of a Brand Accelerator Pool with milestone-based support, aligned incentives, and clear paths for utility. That kind of structure would help both the DAO and brands build together with accountability and impact.

We’re still early in engaging with the global Web3 space, but we’re listening carefully and taking notes. We’re committed to adjusting our proposal and exploring models that better align with the community’s vision. Let’s keep building something better, together